Makefulness
A word to encapsulate the magic of making crafters know only too well. Leading on creative, working with Head of Brand and wider teams to bring this concept to life.
Pre-launch.
Teaser reals let our customers know something was coming…
Launch day.
Unveiling the new word to our audience with a series of instagram stories and a launch email. Both had heightened engagement and sparked conversation with our custo`mers.
