Makefulness
Make·ful·ness n. A blissfully happy state achieved by focusing one’s awareness on making, used as a therapeutic technique to lift the mood of the maker and those around them.
In my role at LoveCrafts I led on the creative assets for their brand campaign Makefulness. This invented word encapsulates the flow state makers know only too well while crafting. It was crucial to maintain LoveCrafts' brand identity while infusing a unique touch that would captivate and inspire customers. To do this I worked closely with Head of Brand and Content Manager to ensure the messaging and overall look was both distinct and on brand. I created detailed visual guides, photography guidelines, and a range of digital assets tailored for email, website, and social media usage.
