Menu Project, Inn Collection Group
Visual development - Bespoke Illustrations - Streamline Process
Based in the North East of England, The Inn Collection Group sought a fresh approach to menu development and design, aiming to elevate their diverse array of inns. Each inn holds a distinct narrative, nestled in unique corners of the UK. The marketing team sought a solution that not only celebrated the individuality of each inn but also harmonised seamlessly with the overarching brand and operations of The Inn Collection Group.
Setting the Scene
With a versatile template tailored to meet the diverse needs of multiple venues, the ambiance of each location came to life through bespoke illustrations and meticulously selected colour palettes.
Country
Embracing rustic charm, country inns featured illustrations of boots, deer, and pheasants, complemented by rustic green, warm red, and sage tones, capturing the serene countryside vibe.
Town
Located in scenic towns including York and Windermere here designs featured classic elements with subtle industrial touches. Rich stone and muted slate greys in the palette pay tribute to the timeless architecture and history.
Coastal
Coastal locations had a nautical theme and with seafood being a key feature on the menus there were plenty of options of creatures to be drawn to adorn these menus. colour palette was of course inspired by the coastal blues and moody tones of the Northern seas.