A Hands-On Brand Experience
Patrón × Mother Mercy
In collaboration with Patrón Tequila and Mother Mercy, I developed and delivered “Agave to Art”. A guided paint workshop translating the brand’s agave heritage into a live creative experience across Newcastle’s city centre.
While Patrón’s brand ambassadors shared the story behind the tequila-making process, I developed the visual framework, designed a bespoke illustrated motif booklet and guided guests through creating Patrón-inspired artwork. The experience was rolled out across Mother Mercy’s Newcastle venues including Heaton, Dean Street and Fenwick.
Blending brand storytelling, illustration and experiential design, the project transformed a global drinks brand into a locally rooted and immersive event.
Big ideas.
Designed to be felt.
From brand identities to experiential activations, I design considered, story-led work that connects brands with real people. Whether you're building something new or evolving what exists, let’s create something with depth and clarity.